Audible Hires Former PopTV President Brad Schwartz As Chief Content Officer
In addition to running Pop, the ViacomCBS cable network known for, Schwartz also has held executive posts at MSG Media and Bell Media. As an SVP at Fuse , he shepherded shows including“As Audible continues to expand its focus on premium audio storytelling and entertainment across all formats and genres, Brad’s highly successful track record, expertise and stellar relationships in the entertainment community will be integral to our aggressive content efforts and plans,” Carrigan said.
In the official announcement of his new role, Schwartz said he has been an Audible subscriber “for years.” He name-checked talent involved in projects that have been released or put into production, including Kevin Hart, Colin Kaepernick, Laura Dern, Jesse Eisenberg, Blake Griffin, Common, Meghan McCain and Neil Gaiman.
Audiobook sales in 2018 brought in $940 million in revenue, up 24.5% from 2017, according to the Audio Publishers Association. Audible has leveraged its position to secure rights to original work from top authors, especially non-fiction A-listers like Michael Lewis, Robert Caro and Ada Calhoun. Audio rights, years ago considered an after-thought in book contracts, have become increasingly valuable.
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