'Genetic algorithms,' which mimic natural selection, learn to understand what customers are searching for and spit out better results
Zappos LLC, an online seller of shoes and apparel, said a self-learning algorithm has shown promise in solving one of its most perplexing search-engine issues: irrelevant results.
The 20-year-old Las Vegas-based company, which Amazon.com Inc. purchased in 2009, relies on its internal search engine to help customers find what they’re looking for. But for years, the search engine would get tripped up by a variety of words and phrases. For instance, in past searches for brand names that include a color—such as “Red Wing boots”—the...
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