Steve Schnur, music head at video game giant EA, talks about finding new acts and making soundtracks for games like EASPORTSFIFA and EAMaddenNFL
from his home in Nashville, where he’s bunkered down in the ongoing crisis, about the quirks of his role, his work with artists like Lizzo and Kendrick Lamar, and the very promising future he sees for the music industry inThe beauty of having a rescue dog is I don’t need to set an alarm — she’s a consistent 6 a.m. wakeup call. She’s 6 a.m. whether in Nashville or LA. Somehow she understands time change.
It can be in the studio producing scores in Nashville or London or it can be speaking with every genre of artist, like Lizzo who did a song in Simlish for us three years ago, before anybody knew who she was. Or I can be on with Billie Eilish. There’s no genre. There’s just great, next-generation musicians that we reach out to and try to ensure they know that, if we are going to be in a relationship with them, we hold that near and dear to us.I didn’t ever have to sell it to EA.
One rule for myself and for the team is we are never allowed to listen to the radio. I don’t want us ever influenced. I want us influenced by our own gut. What we discover every day, we share. I’m proud of the fact that football and soccer sound very different today than they did 15 years ago. The leagues acknowledge the fact that most fans discover the sport through the virtual experience — through FIFA or Madden. And the sound isn’t AC/DC. It isn’t Queen or God forbid Gary Glitter.
We don’t localize games. We, to this day, have music meetings where we listen like fans. We’re tough on each other. We fight in the greatest sense. It’s like getting people who love music in a room and trying to get everybody else to be convinced they’re the greatest band of the future. The hardest part is narrowing it down. We’ll have to narrow it down to the 50 that get into FIFA.
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