Leslie Fram, the lead music strategist at CMT, talks her move from rock to country, her favorite artist encounters, and the network’s decision to pledge 50/50 gender parity
I get up around 6:30, and my husband and I have coffee in bed. He reads to me several daily devotionals that he subscribes to. We have a zen morning and then we work out: either a three-mile walk around the neighborhood or some type of aerobics, just to do something before I get into the office. I start looking at emails, just to see if there are any emergencies. It’s not a 9 to 5 job; it’s fluid. So I make sure I’m up to date. There are usually 20 projects we’re working on.
“I miss what radio used to be, where it was one program director overseeing a station and you had all live jocks 24/7. It’s not a hurdle for me, but I’m concerned for artists who aren’t getting to go through proper A&R, where the process is so rushed.”Artist development, or lack thereof. And it happens for men and women. We see a lot of artists get signed, and if something doesn’t happen on the first or second single, they don’t have time to breath.
We looked at ourselves honestly to say, “What can we be doing better?” There is a thing about putting a Band-Aid on this situation, where a lot of people are saying, “Let’s do a Sunday night show of all female artists.” I think that’s great, but what female artists need is to be in regular programming, whether it’s terrestrial radio, internet radio or streaming services. We do play videos on CMT until 9 a.m., and then we have our 24-hour channel, CMT Music, which is in roughly 25 million homes.
I have a ton of artists, publicists and publishers send me things in advance too: “I need your opinion on these three songs.” Or an artist may say, “Will you look at this video and tell me if you can do anything?” I thoughtfully go through those, send to the team, and come up with ideas. It’s a lot, but I feel like people are reaching out and I need to get back to them.
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