.justinlube, the young exec who signed billieeilish, walks us through his non-stop travel itinerary for our At Work series
Since I travel so often and I’m only home about half the year, I try to get certain things included in my day everyday but not in a specific, particular way or fashion. The first thing I do is I wake up around 8:00 or 8:15, and I have about 10 missed calls and 100 emails — and a looming, organized call around 9:00. I’ll just try to knock out as many of the texts and emails from the night before while probably still in bed.I don’t have a ton of anxiety — thank goodness — so it doesn’t bother me.
I’ve been to almost every major music market in the world, and when I first started going to these places, I’d always ask the people: If the artist was local and signed directly to this area, what five things would you do to market the artist here, not including streaming or radio? There are a ton of things that you can do outside of the traditional marketing tactics, and if you’ve never been to these places, that would be really hard to understand.
I worked with Rob for a year. I had some pretty good success signing a couple artists there, and I had the option of staying there as an employee. I had just watched the David Geffen documentary and was really inspired by his entrepreneurial spirit and how he started his own label. Eventually, I got an opportunity through John Janick, who I was really enamored by.
I feel very blessed and lucky. Because I run a record label, as long as people listen to music, there’s still business. Obviously, the industry as a whole has been impacted, especially with artists who can’t play shows, but for us personally, there is some sort of ‘business as usual.’ On my team, Austin Evenson, who does incredible work with Gryffin, is using a lot of this time to better understand the digital world.
Basically, there’s an overrated trend coming from something that I think could be turned into an exciting, new way to market artists. It’s aboutWhat’s the greatest hurdle you’ve had to overcome?
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