At Work With Darius Van Arman, Label Chief Behind Bon Iver and Mitski
Where do you see Secretly’s place in this rapidly changing industry?
Do you think an indie label in this ecosystem can remain truly independent today? Or will we see more consolidation, with labels fold into indie groups like yours or Beggars Group? Ideally, we see this marketplace that has all shapes and sizes to the companies that are in it. I think it’s really important that we still have an overall music industry environment that is conducive to small, independent labels doing things on their own, in the way they want to do it. Culture is much richer for it.
For me, I think independence is being pro-competitive. You are working within a system where you’re enabling other companies — your competitors sometimes — to be independent as well. And you’re not trying to gobble up market share in order to squeeze competition out. You are investing in a diverse marketplace because you’re comfortable with competition.
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