It doesn’t chitchat like your favorite manicurist. And it’s shaped like a box, but Clockwork is a robot in the mechanical sense.
Target in Dallas on East Northwest Highway and two more in Fort Worth at 5700 Overton Ridge Blvd. and 301 Carroll St.The machine uses regular nail polish that’s free of DBP, formaldehyde and other chemicals.
Fingers slide into a strapped spot, one at a time for painting. The polish is applied on the outside edges of the nail and follows the shape until the nail is filled in, much like a person might color in a circle. Clockwork has been in the market as a pop-up and in offices since last summer, but the Target partnership is the first with a big retailer. The robots are assembled in the U.S. There’s one more in Rockefeller Center in Manhattan that’s a corporate amenity offered by real estate company Tishman Speyer.
Clockwork has plans to expand in 2023 after learning from the seven robots in locations now, Apte said. So far, customers are supportive. Clockwork doesn’t accommodate small children under 13 partly because the customer has to sit still, but mostly because of privacy laws. The robot’s cameras take photos of hands that are anonymously stored in the artificial intelligence software. Aguirre has a folding child’s chair to use to apply polish the old-fashioned way on kiddos waiting for Clockwork to finish Mom.
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