AT&T Inc executives on Tuesday are expected to reveal new details about pricing,...
WarnerMedia Chief Executive John Stankey, who was recently elevated to the role of chief operating officer of all of AT&T in a sign of just how critical the performance of HBO Max is to the company, and other executives including WarnerMedia Entertainment Chairman Robert Greenblatt will also discuss how the company plans to bundle the streaming service with other AT&T products across the portfolio to quickly add new customers.
By 2025, AT&T aims to reach about 80 million global subscribers, with about 50 million of these coming from the United States, a source briefed on the plans told Reuters. Although the Warner Brothers library includes popular content like “The Shining” and “Scooby-Doo” — and the HBO brand is known for edgy, high-quality programming — it does not have the same brand awareness as Pixar, Marvel or Disney properties that will be included in the Disney+ streaming service that is launching on Nov. 12.
Price could also be a challenge: HBO Max is likely to cost slightly more than the $14.99 the company charges for HBO — significantly more than competing services from Apple and Disney , and slightly higher than the standard $12.99 plan from Netflix.
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