UK-based labels like Chopova Lowena, Molly Goddard, and Matty Bovan are making clothes to love and to be loved in.
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It goes without saying that most of the designers who show during London Fashion Week do not like to color inside the lines. In fact, much of the history of British fashion has bent towards the subversive, from the witty and gritty to the totally bonkers–think Mary Quant’s perverse minis and the late, great Vivienne Westwood and Lee McQueen giving us punk corsets and bum pants.
When it comes to casting, designer Matty Bovan always triumphs. The designer’s latest show featured supermodels like Precious Lee, Ashley Graham, and Richie Shazam decked out in explosions of electric, upcycled fabrics. The collection had a sort of Weird Barbie vibe–clothes that, thanks to Bovan’s intimate touch, had been played with over and over again .
In summary, here’s a request for those designers across the pond: stay weird, London. It’s what keeps us all coming back for more.
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