The plan is a slow build – not a breakout into enterprise tech
Taiwan's ASUS is best known for its laptops and Wi-Fi kit, but it's quietly building an enterprise tech and cloud business – and slowly introducing it to the world after big successes at home.learned of ASUS's plans at last week's Computex conference in Taiwan, where we met Jackie Hsu, a senior vice president Jackie Hsu, who also serves as co-head of the Open Platform Business and IoT business groups.a bid to help build the Taiwania 4 supercomputer.
Another little-known ASUS initiative is the Formosa Foundation Model – a 176 billion parameter large language model tuned to generate text with traditional Chinese semantics. Hsu said LLMs trained on data in local languages are essential, as the corpus used to train most such models is dominated by American English.last week at Computex – and has done for years without becoming a major player in the field.
The senior vice president said ASUS has already entered several engagements in which it designs and build substantial systems to run AI, offering much of the software and hardware stack needed to do the job. Hsu conceded that ASUS's small scale as a server maker compared to rivals means it cannot always compete on price – but said clients are willing to pay for its complete offering.For now, the company is moving quietly. Over time, Hsu hopes ASUS will become more of an enterprise player. And with demand for compute surging along with interest in AI, it has a chance to succeed – in its own neighborhood and beyond.
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