'We were interested in images that were 'our' experience of India, rather than a touristic idea of it.'
It's been 15 years since Ashish showed his first collection at London Fashion Week, and in that time the world has changed. A lot. It was a time before Instagram and Twitter. Pre austerity. A time when Brexit and a Trump presidency was a nightmarish fantasy, rather than an even more nightmarish reality. To be honest, it was a simpler time.
Ahead of his LFW show this week we caught up with Ashish to find out more about the project and his collaboration with Kshitij.I love what Kshitij does -- not just as a young creative person coming out of India, but as someone who draws on such a wide range of international influences. So when he mentioned he wanted to do a project with me I was thrilled. I think he is emblematic of an amazing creative movement emerging out of India, and I’m so proud of that.
It’s a striking combination -- but in some ways it makes so much sense to see my work in that context because I grew up in India. India continues to be a source of inspiration, but also a kind of laboratory for each collection. I spend about four months every year researching and developing the fabrics and embroideries over there.
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