Royal Shakespeare Company to use TikTok to attract younger crowd
The Royal Shakespeare Company has announced a partnership with social media platform TikTok in a bid to attract more young people to theatre.
The Stratford-upon-Avon group will also create more content with the platform, including TikTok takeovers and behind-the-scenes films.The RSC said the move aimed to "inspire the next generation of theatre audiences" and would particularly target "those communities most in need".The £10 TikTok tickets will be available for the upcoming production of Richard III
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