'Being among the 'top rated shows in all of TV' is great for bragging rights.'
magazine reports Carlson now has"close to 60 percent fewer ads per show than before the ad exodus began last year."
But Ben Bogardus, an assistant professor of journalism at Quinnipiac University, says Fox won't ultimately be focused on lost ad revenue."Shows like Tucker Carlson’s are meant to generate controversy and debate," Bogardus told me. Being among the 'top rated shows in all of TV' is great for bragging rights. Fox can run promos touting the win and the fact it’s the most-watched cable news network in primetime," which the network does, regularly.
"They can also use unsold advertising slots in Carlson’s program to promote the network’s other shows and specials," Bogardus notes. "It’s similar to the business concept of a 'loss leader.' Even if advertisers start to pull out of his program, fearing boycotts and controversy, those viewers can still be used to boost ratings for Fox’s other, less controversial, news and opinion programs.
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