As TikTok hoovers up users, and the advertising dollars that follow them, its larger rivals are rewriting their own apps to mimic the young upstart
TikTok makes creating films easy. It has done for video-editing what Instagram did for photo-editing a decade ago, allowing amateurs to turn wobbly recordings into slick-looking films. Better yet, the AI discovery algorithm dangles the prospect of viral success before unknown creators, who struggle on apps like Facebook, which reward those with lots of followers.
Douyin also demonstrates how TikTok could move beyond advertising. The app is a big force in e-commerce, its live-streaming stars flogging products in a 21st-century reimagining of theshopping channel. Although TikTok’s first such foray, TikTok Shop, which was launched in November in Britain and Indonesia, has flopped, it is unlikely to give up.
But TikTok, in turn, is pinching some of its rivals’ ideas. It has raised the maximum length of its videos to ten minutes, eating into YouTube’s market. It has launched disappearing clips along the lines of Snapchat’s “stories”. It is trialling a subscription model, similar to that on Twitch, Amazon’s live-video platform, in which fans pay to access a creator’s channel. And it recently started paying some creators a share of ad revenues, as YouTube has long done.
In 2018 ByteDance was forced to shut down Neihan Duanzi, its joke-sharing app, which once had more than 200m users, after China’s media regulator claimed that its “off-colour” content had “triggered intense resentment among internet users”. Mr Zhang, ByteDance’s founder, made a public apology: “The product has gone astray, posting content that goes against socialist core values. It’s all on me. I accept all the punishment since it failed to direct public opinion in the right way.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Glasgow 'cup collector' hailed 'queen' after TRNSMT TikTok appeal goes viralA Glasgow festival-goer has gone viral after an appeal was launched on TikTok to find a woman who did a 'smashing job collecting cups' at the Glasgow Green gig - and it seems social media has found her.
Read more »
Shell takes to TikTok as oil groups try to boost credentials during energy crisis\n\t\t\tExpert insights, analysis and smart data help you cut through the noise to spot trends,\n\t\t\trisks and opportunities.\n\t\t\n\t\tJoin over 300,000 Finance professionals who already subscribe to the FT.
Read more »
Shell takes to TikTok as oil groups try to boost credentials during energy crisis\n\t\t\tExpert insights, analysis and smart data help you cut through the noise to spot trends,\n\t\t\trisks and opportunities.\n\t\t\n\t\tJoin over 300,000 Finance professionals who already subscribe to the FT.
Read more »
Has TikTok burst the Zuckerbubble?For over a decade, many people’s lives have been recorded on Meta’s platforms. TikTok is disrupting this order
Read more »
Co Down department store on going viral on TikTokThe shop has been a staple in the town since 1877 - but TikTok has brought it to a new audience
Read more »