With Germany in the fold and Spain in its sights, the NFL’s game plan in Europe only gets more intriguing. So it’s easy to overlook the old standby: Britain.
LONDON — With Germany in the fold and Spain in its sights, the NFL’s game plan in Europe only gets more intriguing.London has been moving the chains since it first staged a regular-season game in 2007 and league officials remain high on the country even as they scout the continent for future host cities.
It’s a long way from the Wembley mudfest in 2007 when the New York Giants beat the Miami Dolphins 13-10 in the first London game. Last year’s switch from the BBC to ITV - which will carry two London games as well as a highlights show through the season free for viewers - gave the NFL more control over programming that it has shaped toward 12- to 24-year-olds.
Results of a survey by media consulting firm Altman Solon indicate good consumer trends for the NFL in Britain. It showed 28% of respondents said the NFL is in their top-five of favorite leagues; Germany was next highest at 21%. Meanwhile, the Jags are in charge of their Wembley games, overseeing ticketing and hospitality in what they have described as “significantly” more profitable than a typical game in Jacksonville.
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