Will people want to buy oat milk or Beyond burgers by any other name?
Union, all seeking to restrict labeling for plant-based products. Proponents say the laws are intended to protect unsuspecting consumers who might grab a carton of almond milk instead of cow’s milk by mistake. But critics are rolling their eyes at this argument, saying that the laws are blatant ploys by the meat and dairy lobbies to keep plant-based competition off the shelves.
These language bans are largely being pushed in states where agricultural lobbies hold power and sway. Dairy generates 16.4 percent of Wisconsin’s, a poultry farmer who is vice chair of the House Agriculture Committee, and agriculture is Arkansas’ largest industry, with beef cattle farms making up fully half of all farm operations in the state.
But some plant-based food brands are fighting back, claiming that these new laws limit companies’ constitutional rights. In July, meat-substitute brand Tofurky and the ACLU
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