Marriott, Hilton and other big hotel companies are used to competing on price or perks. Now they are competing on cleanliness.
From masked clerks at the front desk to shuttered buffets, hotels are making visible changes in the wake of the pandemic. Signage will tout new cleaning regimens: Red Roof Inns promise "RediClean," while Hilton boasts of "CleanStay with Lysol."
Some hotel brands are more stringent than others, says Larry Yu, a professor of hospitality management at George Washington University. He notes that Accor Hotels, a French company, has developed accreditation standards that its hotels must meet in order to reopen."Everybody is doing it, because it is now expected by consumers," he said.
But he said his rooms looked, felt and smelled cleaner than they used to. All the guests wore masks and respectfully kept their distance, he said. "That's the kind of thing we're worried about in terms of public health," he said. "Those settings can be the cause of outbreaks." Changes vary by hotel. Guests may find lobby furniture moved further apart or hand sanitizer stations next to elevator keys. Shared coffee stations are gone. DoubleTree still offers warm chocolate chip cookies, but only upon request.
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