The trend away from alcohol is especially popular among adults aged between 18 and 34. Restaurants and pubs should be ready to serve mocktails and buzz-free Guinness to the holiday revellers, experts say
The usual sight of green-clad revellers celebrating St. Patrick’s Day is expected across Canada on Sunday – but compared with a decade ago, fewer of them will be indulging in alcohol.
People in general are ordering fewer beverages when they visit a restaurant, he added, and alcohol is one of the first orders to go. “When I go out to restaurants, I’m seeing more and more beverage offerings that are outside of the norm,” he said. “Now, you’re seeing the non-alcoholic beverage menus are being expanded.”
“Creative restaurant and bar owners will do a number of different non-alcohol mocktail-type specials and create some fun around those options as well to attract people to come in and celebrate the social holiday,” said Carter.Carter says bars and restaurants will still be stocking up on the festive favourites – Irish whiskey and Guinness beer, among others.
“Overall, drinking patterns have gone down,” said Sam Agarwal, director of market strategy and understanding with Ipsos. “But definitely, there is a heightened incidence of drinking during that particular day.”As mainstream companies expand their non-alcoholic offerings, Sgabellone agrees drinking less is becoming more acceptable.
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