The deal with the English soccer team represents an opportunity for America’s largest nonalcoholic brewery to expand in the UK.
Athletic Brewing Company is teaming up with Arsenal, naming it as the English soccer team's first nonalcoholic beer partner.
Arsenal will feature Athletic's Run Wild IPA at Emirates Stadium for both men's and women's matches, and Athletic will launch a marketing campaign and a series of promotions in return.📺 24/7 Chicago news stream: Watch NBC 5 free wherever you are Arsenal will feature Athletic's Run Wild IPA at Emirates Stadium for both men's and women's matches, and Athletic will launch a marketing campaign and a series of promotions in return, according to aAthetic Brewing Co. Official Non-Alcoholic Beer Partner of Arsenal F.C.
"Our international footprint is expanding, and alcohol moderation is sweeping the globe, specifically among the next generation of consumers," Bill Shufelt, co-founder and CEO of Athletic, said in the release."This partnership represents an exciting milestone in our journey to revolutionize the way the world drinks."Sales of no-and-low alcoholic beer are rising in the U.K., surging by 38% on matchdays this summer, and there are similar trends in the U.S.
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