Moncler’s 11-collection, five-city presentation was described as 'a stroke of genius.'
in a black-belted silver knit dress, staring down the barrel of an enormous camera. Behind her, on one of the many ginormous screens that walled the cavernous room, was Victoria Song in a Moncler down jacket. Song’s image was being fed in from a studio in Shanghai, but then being filmed again by that mega-camera in our room, with Keys in the foreground—this is what was being transmitted in the MondoGenius feed.
Between them, this pair of half-a-planet distant comperes framed the presentation. There was surprisingly little lag time between their dialogue, although the dialogue itself was, to be generous, sometimes rather stodgy. A few examples: “Victoria, how can you determine the price of something unique?” or “So whatRemo Ruffini and Alicia Keys at the Moncler MondoGenius event in Milan, Italy.In defense of copywriters everywhere, fashioning that link bumph must have been challenging.