The Instagram-beloved brand is about so much more than its cotton-candy garments.
Gordon is no stranger to attention-grabbing fashion, having started mid-aughts It girl brandat just 24 years old. That story ended badly, with Gordon claiming she was pushed out by her partner when she wanted to move the brand into a different, more feminist direction.
"I was feeling like I had been tricked by this man, and I thought, so many women sell so much of themselves to get a platform and then turn into foam at the end. You end up walking on knives and then you die," she says. "I knew I wanted to do a brand that spoke to women in this very feminine way, the fairytale way, because I know that this is a common story."
Selkie was launched with an inclusive size range , and though it's already progressive for a brand like hers, Gordon is pushing to make it even more so. Not only does she intend on extending the range further by two sizes, she's also working with a consultant on reconfiguring the size chart to bring the numbers in alignment with more standard plus sizing by next spring.
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