The new initiative will see Aritzia donate more than 320,000 pieces of clothing to frontline workers.
Canadian clothing retailer Aritzia has today announced a massive new initiative to support Canadian healthcare workers. In celebration of Giving Tuesday Now – “a global day of unity to take place on May 5, 2020, as a response to the unprecedented need caused by COVID-19,” according to its website – the clothing company will donate $10 million worth of clothing to thousands of Canadian healthcare workers through its new Aritzia Community Care Program.
The company will make an initial donation of $10 million that will see 320,000 pieces of clothing donated to 80,000 frontline workers. The workers will receive custom-designed clothing care packages to allow them to change out of their work clothes into comfortable, easy-wear pieces. The package includes two of the brand’s tour T-shirts and two pairs of its Atmosphere leggings, branded with the custom Aritzia Community logo.
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