The singer is the latest A-lister to drop Scooter Braun as their manager. Ariana Grande is ending things with Scooter Braun. Amid speculation that one of the famed manager's biggest clients has cut ties with him, a source close to the situation confirms that Grande is leaving both Braun and his company, HYBE. 'Scooter's team is spinning the story. There…
“They have felt undervalued and underappreciated and like Scooter hasn’t been present since the HYBE deal,” the source says. “Scooter is focusing on his role at HYBE and doesn’t want to deal with day-to-day manager responsibilities.”
That matches up with what a source previously told ET, linking the changes in Braun’s roster to his new role as HYBE America CEO., Braun’s Ithaca Holdings, which includes his SB Projects, merged with HYBE, the home of BTS, in 2021. At the time, Braun joined the company’s board and became the co-CEO of the South Korean company’s American outpost, working alongside Lenzo Yoon. Braun became the sole CEO back in January.
“That is a big job. HYBE is an $11 billion company. And, earlier this year, he orchestrated its acquisition of Quality Control, which is a major hip hop label in Atlanta,” Aswad said. “So it is very possible that he’d be pulling back from the very demanding job of managing artists… to focus on his role as CEO.”
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