Ariana Grande is officially a beauty entrepeneur
, was nervous about launching a new beauty brand in an already “crowded” market, but has brought her own time spent in the make-up chair and on stage to the party, delivering hardworking formulas that she has personally tested over the past few years. “Hopefully it will inspire people to express themselves in a new way and share that with the world,” she says.
Fans of Grande’s music will recognize the name of the brand from one of her songs “R.E.M.” – and Grande says there is a reason she singled out that track in particular. “It encompasses a lot of my favorite parts of my sound. And also REM [stands for] rapid eye movement, focusing on dreams and the eyes,” she says. “Eyes are our most effective communicators—you can say more with the way you look at someone than you can articulate with words sometimes, and so much beauty happens there.
your quick ticket to a glow like Grande’s. Offering a dewy finish, she also likes to use hers as eyeshadow.
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