For Ari Chambers, creator of HighlightHer, the canvas is the women's sports community, and no stroke escapes her paintbrush, creating something entirely new from her knowledge and heart.
For Chambers, the approach is a direct one — she is her authentic self, which means instead of holding herself as an expert apart from the group, she immerses herself fully within the community.
A superpower of Chambers is her ability to disarm everyone she interviews, turning the sometimes stilted media interaction into a conversation between friends. Her public has grown to understand that when Chambers declares her catchphrase, “The WNBA is so important”, that something vital is being imparted.
And it came up again and again for Chambers — seeing Lisa Leslie signing a basketball for a 13-year-old, Breanna Stewart signing shoes in the stands. Sharing a moment with Natasha Cloud of the Washington Mystics when a mural of her went up at a local school.Via Bleacher Report HighlightHer is also launching its own merch dedicated to women’s sports, something Chambers, who has a thriving career as a model as well, has helped shape.
At heart, the women’s sports coverage that finds an audience is the one that comes from a place those consuming it can understand. And so it is with Ari Chambers, an expert in some areas who seems to know everyone, a bold permission structure to learn by charging onto courts and fields she first hears about from her HighlightHer community, a feedback loop growing the connections upward and outward.
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