ICYMI - Even before the pandemic struck, trucks were on course to command more of Canada's new vehicle market than ever before - Via drivingdotca
Rewind one year. Before COVID-19. Before you considered the likelihood automakers’d waive your first six payments. Before you’d debated whether the Canadian Emergency Response Benefit is pronounced “serb” or “kerb.”
Pickup truck market share soared to 25 per cent, a five-point boost. Passenger car market share tumbled to just 21 per cent, a five-point loss. We’re going way back to examine the rise of Canada’s five major truck nameplates over the last five, 10, and even 15 years to find out how we got here. 2020’s second quarter will surely do damage, but through the end of March, Ram was actually on track to break that record in 2020.
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