April Reign, Creator of OscarsSoWhite, Partners With Overture Global on Ensemble Venture
to launch the Ensemble digital content studio to accelerate opportunities for people of color.
“I’m excited to be partnering with Overture,” Reign said. “They have a reputation for creating professional content for a switched-on audience. We are in a unique period wherein we’re able to bring together brands and creators to tell stories, such as interviews, web series and documentaries, that reflect a wide range of American and global human experiences.”
Donnovan Andrews, CEO of Overture, said the goal is to reach multicultural viewers who are digitally savvy.“We know, for example, the mobile usage rate by young African Americans is extremely high and Ensemble intends to create a platform for showcasing mindful and considerate content developed by and for African Americans,” Andrews said.
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