Apple Unveils 'Bargain' iPhone Amid Economic Downturn

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Apple Unveils 'Bargain' iPhone Amid Economic Downturn
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Apple has debuted a smaller, cheaper iPhone SE. The model features a new and improved processor and camera as well as a home button, which had disappeared in the most recent models.

This photo provided by Apple shows the second-generation iPhone SE. It will be vastly cheaper than the models Apple rolled out last fall before the coronavirus pandemic had forced people to rethink their spending.This photo provided by Apple shows the second-generation iPhone SE. It will be vastly cheaper than the models Apple rolled out last fall before the coronavirus pandemic had forced people to rethink their spending.

Apple analyst Gene Munster from Loup Ventures said unveiling a"new" phone that resembles an older version is an attempt to reach customers who have always found iPhones to be too expensive. Yet with so many Americans confined to their homes and dependent on devices to connect with the outside world, there may be demand for a zippier and more financially accessible iPhone.

"This phone didn't just happen overnight," he said."Whether this is a high-volume phone, we just don't know yet. That's the one big question we in the industry are looking at."

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