Apple unveils new iPhones and announces roll out date and $5 monthly price for its streaming TV service.
People arrive at Apple for an event to announce new products Tuesday, Sept. 10, 2019, in Cupertino, Calif.
Apple, in fact, is already using the video service to promote iPhones, offering a free year of Apple TV Plus with new device purchases. Apple CEO Tim Cook didn’t have much new to say about the TV Plus service beyond its pricing and service date, although he did show a trailer for a new Jason Momoa-led series called “See.”
The company’s new phone models resemble last year’s iPhone XR, XS and XS Max. And they have the same design — with more display space, less bezel and no home button — that Apple switched to with the iPhone X in 2017. The biggest difference is the phone’s camera, an area that Apple and its rivals have all been trying to improve as consumers snap more pictures on their devices. Even there, improvements from year to year have been small.
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