Apple said at its annual September keynote on Tuesday that Apple TV Plus will be available November 1 at a cost of $4.99 per month.
Apple's product events have become increasingly important as the company has been forced to navigate slowing iPhone sales. This year's September keynote featured a trio of new iPhones, a new iPad, an updated Apple Watch, and a shockingly low price tag for Apple TV Plus. The pricing announcement for Apple TV Plus sent shares of rivals Netflix, Disney, and Roku lower.
Apple's product events have become increasingly important as the company has been forced to navigate slowing iPhone sales. This year's September keynote featured a trio of new iPhones, a new iPad, an updated Apple Watch, and a shockingly low price tag for Apple TV Plus. The pricing announcement for Apple TV Plus sent shares of rivals Netflix, Disney, and Roku lower.
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