Apple announced it will launch Friday Night Baseball on Apple TV+, with two games each week
adaptation stars Denzel Washington and Frances McDormand and has received three Oscar nominations. Sian Heder’s Sundance darlingattracted three more, including for Best Picture and deaf performer Troy Kotsur’s groundbreaking best supporting actor nod.
Sports could be a decisive attraction for a subset of streaming customers, and a deal-breaker for customers of legacy TV bundles that have featured less and less unique programming compared to streaming competitors. Another 4.7 million households dropped their cable service in 2021, dropping to an estimated 76.1 million the number of U.S. households with traditional pay-TV bundles, according toLeichtman’s figures cover much of the traditional pay-TV universe, roughly 93 percent, but don’t include two notable “skinny bundles,” or virtual MVPDs, in Alphabet’s Google TV and startup Philo TV.
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