Apple Touts New Privacy Features Amid Scrutiny of Tech Giants

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Apple Touts New Privacy Features Amid Scrutiny of Tech Giants
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Apple has weaponized privacy over the past year, marketing it to combat threats posed by rivals increasingly elbowing into its core iPhone business

SAN JOSE, Calif.—Apple Inc. sought to tout itself as a digital-privacy crusader with an anonymous login system and tools that prevent apps from tracking a user’s location, a push that is designed to further differentiate it from Google and Facebook Inc., which have built their fortunes on tracking user activity and behavior.

At a gathering Monday of about 6,000 software developers here, the iPhone maker said its mobile operating system coming this fall, iOS 13, will include an Apple sign-in capability that allows people to...

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