San Francisco looks different through an iPhone XS Max — it's still a city, but now there are floating balls of fabric, speech bubbles, and words popping out from the trees and buildings.
"I think in AR's early days when it's still trying to find its footing, user traction and killer apps, these types of organized initiatives by tech giants can slowly push the ball forward," Mike Boland, chief analyst of ARtillery Intelligence said.
However, when I arrived, there was plenty of space. There were only five of us when we departed the store, including a store employee who came along for the walk on his free time. We were led by two Apple employees with a separate store manager checking in during the walk to troubleshoot our path. There's a bit of a ritual to see the art. The tour guide turned each experience on and off from an iPad Pro, and also led discussions about what we saw.
Seven artists, including Nick Cave, John Giorno and Pipilotti Rist, made six pieces for the walk. The first piece we saw was by Cave, and it included creating and customizing a floating ball of digital cloth that walks with you down the alley. At the end, you point your phone towards the sky, and through its screen you can see a giant man with a bowl for his head standing on top of a building. Bowl Man sucks up all the cloth balls, and he changes color.
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