Apple Inc plans to spend more than $500 million on marketing its streaming service, Apple TV+, this year, The Information reported on Friday, citing a person familiar with the matter.
A 3D printed Apple TV logo is seen in this illustration picture taken May 4, 2021. REUTERS/Dado Ruvic/Illustrationplans to spend more than $500 million on marketing its streaming service, Apple TV+, this year, The Information reported on Friday, citing a person familiar with the matter.
The iPhone maker also intends to significantly increase its output of new TV shows and movies to at least one a week in 2022, more than double its pace this year, according to The Information, which cited another person familiar with the matter. Apple's move to splurge on content and marketing comes as it tries to fiercely compete with established players, including Netflix Inc
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘See’ Becomes Apple TV+’s Most Watched Returning Drama Series After Strong Season 2 StartSee, the post-apocalyptic drama headlined by Jason Momoa that helped launch Apple TV+ in November 2019, has set a new ratings benchmark for the streamer. Two weeks into its sophomore season, See, w…
Read more »
Biden's action plan doubles the fines for people who refuse to follow the TSA's mask mandate on airplanes to at least $500President Biden's COVID-19 action plan released Thursday will double fines for travelers who violate the TSA mask mandates covering air travel and some modes of public transportation.
Read more »
Epic Wants Fortnite Back On South Korean App Store After New Legislation, Apple Says NoLast month, South Korean lawmakers passed legislation that forces Apple to allow app developers to use their own payment systems, a move that got Fortnite kicked off last year.
Read more »
Apple iPhone 13 Promises Jaw-Dropping Feature UpgradeMore has emerged about a cool new way to use the iPhone 13—satellite connectivity. Read what subscribers saw in this week's AppleUnboxed, plus all-new details.
Read more »
Apple announces expected iPhone launch event, stock nabs another recordApple has scheduled an event for Sept. 14, at which the tech giant is expected to announce its new line of iPhones. The company said the event will launch at 10 a.m. Pacific time.
Read more »