Apple discontinues the iPod touch
The first model of the iPod was revealed by Apple boss Steve Jobs in typical Apple style in 2001 - with much fanfare, anticipation and in his trademark jeans and black turtleneck.
"Music's a part of everyone's life. Music's been around forever. It will always be around," Jobs said during his hour long presentation.Over the years, many celebrities have thrown their star power behind the iPod, including John Mayer, U2 and Oprah Winfrey. BMW introduced the first car entertainment system with a built-in iPod system, and within a few years, most car manufacturers had followed suit.
Carolina Milanesi from Creative Strategies said the decline of iPod sales was connected to the rise of iPhone sales - like the move from digital downloads to streaming. The iPod wasn't the first MP3 player on the market, just like the iPhone wasn't the first smartphone - but that unique Apple design proved to be the push digital music needed to start to tempt people away from CD and cassette players - and file-sharing.
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