A new Apple study finds that the iPhone maker's App Store offers abundant choice for consumers, who often prefer third-party apps to Apple's.
The study notes that, regarding third-party apps:only
The study also finds that third-party apps are the most popular among iPhone users for major app types. And across major regions of the world. That includes in catagories like TV and music streaming, as well as reading and messaging. The European Union might actually force Apple to allow the practice of sideloading apps on iPhone soon. That’s thanks to the new Digital Markets Act, which could come into effect in October.
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