Apple’s $4.99-a-month entry into the streaming derby “won’t drive profits” but “will eventually lead to an Amazon Prime-like bundle” and also help its product ec…
Prime-like bundle” and also help its product ecosystem, in the view of Wall Street firm Macquarie Research.
Investors have seemed to mirror analysts’ largely upbeat reaction to Apple’s major product event Tuesday, sending the tech giant’s shares up 3% in mid-day trading Wednesday. The stock was at $222.93 per share on above-average trading volume.presided over the nearly two-hour unveiling of a range of hardware and other offerings, including a new line of iPhones.
Macquarie’s Tim Nollen said Roku, Netflix and Disney are among the most affected by Apple TV+, but said “commercial impact is probably limited.” As Apple ramps up its spending, “over time it could become a bigger threat to Netflix and Disney.”
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