Will Apple skip launching the new MacBook Pro laptops? Why would Tim Cook decide this is the best way to sell the MacOS hardware? And what does it say about the new role of the Mac platform in Apple’s portfolio?
It’s also the only Mac that has not yet made the switch away from Intel technology to the ARM-based Apple Silicon. This is important because Tim Cook set a deadline of the end of 2022 to switch all of the new Macs over to Apple Silicon. With a launch event, this would be a huge moment of celebration.
Speaking of awareness, there’s always the opportunity to reinforce the iPhone message. One month after the launch of the new smartphones, a chance to speak to all of the tech media once more to reiterate satisfaction, sales, and storylines is there.... [+]On the other side are the arguments to go down the route suggested by Gurman’s newsletter… to go with a press release launch and a handful of units sent out for early review.
Given that the message would be “it’s a little bit better, and you’ll still win out in Specifications Top Trumps,” is that enough of a “wow” that needs a full launch? The story around Apple Silicon - that it delivers more power - is already established.
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