Young consumers around the world increasingly prefer iPhones over high-end Android smartphones from rivals such as Samsung. “Once you get an iPhone, in a way there’s no turning back.”
SEOUL—Consumers around the world are increasingly choosing Apple Inc.
’s iPhones over high-end Android smartphones, with younger users seen as pushing the company towardFrom Europe to Asia, Apple’s market lead in the premium bracket is growing, and polls show that people in their teens and early 20s, known as Gen Z, increasingly see the iPhone as a must-have. Converts say they are drawn by its design, cameras and AirDrop features for sharing photos.
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