The jump follows a weak performance by Apple in the world’s biggest smartphone market earlier this year amid intensifying competition in the high-end smartphone category
smartphone shipments in China rose 52 per cent in April from a year ago, extending a rebound seen in March, according to data from a research firm affiliated the Chinese government.
Shipments of foreign-branded phones in China increased by 52 per cent in April to 3.495 million units from 2.301 million a year earlier, data from the China Academy of Information and Communications Technology showed on Tuesday.Although the data did not explicitly mention Apple, the company is the dominant foreign phone maker in China’s smartphone market. This suggests that the increase in foreign-branded shipments can be attributed to Apple’s performance.
Sales may see a further boost in May as Apple launched an aggressive discounting campaign this month on its official Tmall site in China, offering discounts of up to 2,300 yuan on select iPhone models. The price reduction, double the size of a discount it offered in February, comes after Huawei introduced last month its new series of high-end smartphones, the Pura 70, following the launch of the Mate 60 last August.
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