Apple's new iPhone14 Plus is far too expensive for this economy, and it may fail for that reason.
Apple’s iPhone 14 Plus isn’t going to set any sales records, at least according to early analysis. In fact, the 14 Plus is trailing the iPhone 13 Mini when it comes to forecasted sales. It’s a shocking outcome for what was expected to be a commercial hit for the tech giant.
The iPhone 14 Plus is too expensive Let’s talk about that price. In the UK, the iPhone 14 Plus will cost you 950 British pounds. When I considered pre-ordering the phone, that amount struck me as ludicrously high. It’s not that I don’t think the iPhone 14 Plus is worth a premium price — it’s that the absolute value of that price caused me to stop and think about the value of the purchase.
It’s also worth noting that there is a circular economy to take into consideration for purchase decisions. I’ve shifted to buying all my tech refurbished from places like BackMarket or MusicMagpie. Many of these sites offer discounts on the other large-screen iPhones, including the iPhone 13 Pro Max, which brings the price below 900 pounds. if I wanted the cheapest big-screen iPhone I could get, the 14 Plus wouldn’t be in the running.
A deliberately compromised experience? Quite certainly, the iPhone 14 Plus makes a lot of sense as a device. Many people are using their phones as their sole computing devices, and a larger phone is a bigger canvas for reading books, watching movies, typing up notes, texting with friends, and so on. At the same time, the iPhone 14 Plus offers a deliberate series of compromises to lower the asking price that do cause one to take pause once you consider the absolute value of the iPhone.
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