The latest global smart speaker report is surprising on a few different levels, with an overall sales decline registered and Apple in third place on the vendor chart.
While the global smartphone market had a lot to suffer in the early stages of the coronavirus pandemic, younger and less saturated segments of the tech industry impressively managed to sustain their growth levels over the last couple of years.
Smart speaker sales, for instance, only registered one quarterly year-over-year decline in the market's history... until the first three months of 2022. That's right, the opening quarter of this year was not great for the Amazon-dominated industry, which somewhat surprisinglyThat seemingly shocking contraction comes as less of a surprise when you realize that Alibaba, Baidu, and Xiaomi are three of the top six global vendors.
For the first time ever, Apple has the single best-selling smart speaker model around the world, beating Amazon's fourth-generation Echo Dot and Google's Nest Mini, both of which happen to be considerably more affordable than theIn total, 4.5 million HomePod mini copies were moved during Q1 2022, enough for a 12.7 percent slice of a 35.3 million unit pie, which is a pretty incredible accomplishment for the maker of just one smart speaker .
Looking ahead, the aforementioned top three Chinese players are expected to rebound... in mid-2023 at the earliest, while the top three global vendors will have to overcome some big challenges of their own... somehow. Specifically, the US market is starting to show clear signs of saturation, making life very difficult for Amazon, Google,Apple, with the latter also having to worry about"exhausting opportunities to sell HomePods to its iPhone customer base.
Meanwhile, the main focus for Amazon and Google going forward is expected to be on"upselling additional devices to consumers or encouraging them to update older models", as the existing user base is unlikely to expand much further.
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