Apple's first new subscription service unlikely to move the needle towards the company's lofty goals

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Apple's first new subscription service unlikely to move the needle towards the company's lofty goals
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Apple News+ got 200,000 to sign up for a free trial. But that's a fraction of the iPhones that could've signed up.

Apple's new subscription service for news and magazines, Apple News+, had over 200,000 people subscribe to a free one-month trial in the first 48 hours it was available, according to the New York Times.

Apple News+ costs $9.99 per month, or about $120 per year. Assuming that everyone who signed up for the free trial ends up subscribing for an entire year, those 200,000 subs would generate $24 million in sales for the service per year. But Apple would have to pay as much as 50 percent of that revenue back to the publishers that publish to Apple News, according to the New York Times.

In 2018, Apple services totaled over $41 billion in revenue, Apple CEO Tim Cook said in January. Apple's services division includes fees from the App Store, subscriptions like Apple Music, and fees to make Google the default search engine on the iPhone.

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