Apple is thought to have spent more than $10 billion on its ill-fated car project.
Talk of Apple launching its own car, one powered by batteries and offering a high level of self-driving capability, dates back all the way to 2014. The car, commonly referred to as Project Titan, remained shrouded in secrecy for the most parts, with continual car-related patent applications and the recruitment of professionals from the automotive sector fueling rumors over the years.
Project Titan looks to have finally reached the end of the road, with Bloomberg reporting late last month that the projectdetailed some of the designs Apple had for its car. According to the publication's sources, the leading design resembled a van from EV startup Canoo, known as The design allegedly featured identical front and rear ends, much like the Canoo, and was dubbed the Bread Loaf by insiders. An alternative design was reportedly a more conventional van styled similar to theThe design constantly evolved, especially for the interior which would have sat four. The front seats were designed so that they could turn to face the rear in order to create a lounge-like experience.
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