The deal with Apple could be announced as soon as this month and be valued at around $1-billion, a quarter of the $4-billion FIFA had first estimated, the New York Times reported
to give the tech company worldwide television rights for a new, month-long club tournament, the New York Times reported on Monday.
The potential agreement would give the company’s streaming business an edge amid competition among streaming services providers to lap up rights for widely watched sporting events in a bid to add subscribers. Senior executives at FIFA, however, have raised concerns over the possibility of “free-to-air rights,” which would make the event only available to subscribers of Apple TV+, according to the report. It is unclear whether the deal includes any such rights.
The 32-team event will be held next year between June 15 and July 13. Usually, no major events are scheduled during this period in order to allow players to rest in the off-season a year before the World Cup, according to the report.
Fifa Report Rights Event Deal Apple Agreement FIFA Reuters Apple New York Times
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