Apple now has no serious rivals in the computing space, and it's all down to control

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Apple now has no serious rivals in the computing space, and it's all down to control
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Opinion: Apple's doing something special here

Mac Pro

I don't think I've ever seen an Apple exec holding a piece of Apple Silicon. Look at that M2 Pro. So pretty. pic.twitter.com/udD7YDrPX5Intel and Nvidia work with partners to incorporate their upcoming CPUs and GPUs, respectively, into the latest hardware, and the timing is often within months, weeks, days, and sometimes hours of the silicon partners introducing their latest offerings. Still, the approaches are as varied as the system configurations.

Now Apple is delivering variations on that original M1 theme that, with each iteration, are – at least according to Apple – anything from 20% to 40% faster than previous iterations. They're also, for some mission-critical operations, faster than Intel's top-tier Intel Core i9 CPU. The claimed 22 hours of battery life for a system is not unheard of but the level of performance, which Apple promises will remain the same on plugged-in or battery power, is impressive.

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