Apple Music will take over as the sponsor of the NFL’s Super Bowl halftime show, replacing Pepsi as the key backer of the annual spectacle that typically draws one of the biggest single TV au…
as the key backer of the annual spectacle that typically draws one of the biggest single TV audiences of the year.
The first Super Bowl with Apple as the halftime sponsor will take place on Sunday, February 12, 2023 in Glendale, Arizona. Apple Music expects in coming months to offer sneak peeks of its ideas via its social handle, @AppleMusic, on TikTok, Instagram and Twitter. The league said more than 120 million viewers watched the halftime show that accompanied Super Bowl LVI. The extravaganza featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, marking the first time these five artists performed together on stage. Under Pepsi, other halftime performances have included The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, and Bruno Mars.
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