Apple Inc , the company that transformed the music, mobile and personal computin...
) Disney+ - launching Nov. 12 - has helped lift the stock almost 20% in recent months. Disney, which already controls the fast-growing streaming service Hulu, boasts a deep library of Marvel’s superhero hits, the Star Wars universe, “Toy Story” creator Pixar animation and the National Geographic channel.
Media executives and analysts believe that most households are willing to pay for more than one streaming service. Many believe existing Netflix subscribers are unlikely to cancel their subscription to pay for other services. IAC Chairman Barry Diller told CNBC in July that Disney has the best chance of catching up to Netflix “because of its very, very popular content.”
Next spring, Apple will face another significant rival in television: HBO. The forthcoming HBO Max, from AT&T ’s WarnerMedia, likely priced at $16 to $17 per month, has a library of HBO, Warner Bros and other content, and is investing in original content as well.
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