It might sound like the new iPhone 11 is a big discount when it's compared to the iPhone XS — but the real comparison is the iPhone XR.
Apple announced a trio of new smartphones on Tuesday: the iPhone 11, the iPhone 11 Pro, and the iPhone 11 Pro Max. 2017's iPhone X started at $1,000, as did 2018's iPhone XS — but the iPhone 11 starts at just $700. It might sound like a big price cut, but it's actually just a trick of marketing. The iPhone 11 is actually replacing 2018's"cheaper" iPhone model, the iPhone XR. Visit Business Insider's homepage for more stories.
Apple announced a trio of new smartphones on Tuesday: the iPhone 11, the iPhone 11 Pro, and the iPhone 11 Pro Max. 2017's iPhone X started at $1,000, as did 2018's iPhone XS — but the iPhone 11 starts at just $700. It might sound like a big price cut, but it's actually just a trick of marketing. The iPhone 11 is actually replacing 2018's"cheaper" iPhone model, the iPhone XR. Visit Business Insider's homepage for more stories.
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