Apple, expected to announce its new TV streaming service on Monday, is building hype by live streaming a series of cryptic messages.
Apple is teasing the launch of its TV service on Monday with a series of cryptic messages.It is also showing what appears to be an Apple Maps journey to Cupertino, California.Apple is gearing up for its big TV event in playful fashion.
After a week of product-related announcements from the company, showcasing new AirPods, a new iMac, and iPad, a big reveal is expected on Monday. That curtain raiser is widely said to be the launch of a new TV streaming service. To ramp up the hype, the company is broadcasting what appears to be a live stream from the Steve Jobs Theater in Cupertino, California. Although the theater is empty, the curtain at the front of the stage has sometimes opened to reveal various cryptic messages, before being drawn again.Early on Monday morning, it has been showing a live Apple Maps journey, likely to be navigating from Los Angeles, the home of Hollywood, to Cupertino, the home of Apple.
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